Privacy Policy

This policy explains how Acuity Finance Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you use this website or get in touch with us. We are the data controller for the information you provide.

Who we are

Acuity Finance Ltd, a company registered in England & Wales (No. 16401586), registered office Urban House, Unit 2, 41 Landor Street, Birmingham, B8 1AE. You can contact us about your data at info@acuity-finance.co.uk.

What we collect

• Enquiry details you send via our contact form or by email — your name, email address, phone number (if given) and the content of your message.
• Usage data — basic, mostly anonymous information about how visitors use the site, collected through analytics and cookies (see below).

How we use it, and our lawful basis

• To respond to your enquiry and provide the information or services you ask for — on the basis of taking steps at your request before entering a contract, and our legitimate interest in responding to enquiries.
• To understand and improve how the website performs — on the basis of your consent to non-essential cookies, and our legitimate interest in maintaining the site.

Cookies & analytics

We use a small number of cookies to make the site work and, with your consent, to measure how it is used (for example via Google Analytics). You can accept or decline non-essential cookies, and you can change your browser settings to block cookies at any time.

Who we share it with

We do not sell your data. We may share it with trusted service providers who help us run the website and our business (for example email, hosting and analytics providers), who act on our instructions. Where the law requires, we may disclose information to regulators or authorities.

How long we keep it

We keep enquiry information only as long as needed to deal with your enquiry and for our legitimate business and legal records, after which it is securely deleted.

Your rights

Under UK data protection law you have the right to access, correct, delete or restrict the use of your personal data, to object to processing, and to data portability. To exercise any of these, email us at info@acuity-finance.co.uk.

Complaints

If you have a concern about how we handle your data, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated shown at the top.